TINY HAT CONSULTING SEES PEOPLE.
Most brands understand their consumer well enough to build something. What they miss is the life stage someone is in, the cultural world they inhabit, the moment they’re actually standing in.
Tiny Hat Consulting is trained to see them not only through data, but also through a developmental and cultural lens. We see people as always becoming and embedded in worlds that shape what feels possible for them.
The result gets to the real question of innovation fit before the wrong answer becomes expensive.
THE EMBODIED CONSUMER FRAMEWORK
A framework built on how people actually become who they are.
The Embodied Consumer Framework is the intellectual foundation of Tiny Hat's work. It draws on developmental psychology and cultural psychology to account for something most consumer research leaves out: that people are not static profiles to be modeled, but living beings shaped by the life stages they move through, the cultural dynamics they navigate, and the specific moments they are embedded in.
This framework is what makes the Fit Diagnostic™ possible. It is the difference between knowing who your consumer is on paper and understanding who they are in their lives.
CULTURAL CONTEXTS +
AGE COHORTS
Work that spans both.
Tiny Hat's work spans technology, retail, telecommunications, and consumer goods, with clients including Microsoft, Target, Verizon, and others. Kalil brings the same developmental and cultural lens to every project, working in both English and Spanish across a range of cultural contexts and consumer cohorts.