Make An Impact
A Relevant Brand Narrative
Culture Flows helps your brand craft a resonant brand narrative. Monitoring emerging trends in the cultural dialogue keeps your brand from seeming and feeling out of touch, and inspires innovation.
Discourse Analysis + Data Analytics
Culture Flows analyzes both social and search data to discover what is resonating in the minds of consumers, both publicly (social), and privately (search). The analysis identifies the guardrails, tensions, the mainstream, and the aspirational.
Narrative Trends + Sentiment Mapping
Identify emerging trends around issues, topics, themes, etc. from the perspective of the stories people tell and how they tell them. With this information, develop bullet-proof communications and sound brand positioning.
We partner with The Marketing Lab at The BYU Marriott School of Business
to deliver the Culture Flows product. This partnership helps us integrate consumer stories, big data, cultural currents, and category trends to arrive at actionable intelligence.